At 40, Earth Day Is Now Big Business

At 40, Earth Day Is Now Big Business

fragmenty artykułu:

So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins “to challenge corporate and government leaders.”
Forty years later, the day has turned into a premier marketing platform for selling a variety of goods and services, like office products, Greek yogurt and eco-dentistry.
(...)
To many pioneers of the environmental movement, eco-consumerism, creeping for decades, is intensely frustrating and detracts from Earth Day’s original purpose.

“This ridiculous perverted marketing has cheapened the concept of what is really green,” said Denis Hayes, who was national coordinator of the first Earth Day and is returning to organize this year’s activities in Washington. “It is tragic.”

Yet the eagerness of corporations to sign up for Earth Day also reflects the environmental movement’s increased tolerance toward corporate America: Many “big greens,” as leading environmental advocacy organizations are known, now accept that they must take money from corporations or at the least become partners with them if they are to make real inroads in changing social behavior.

This year, in an updated version of a teach-in, Greenpeace will team up with technology giants like Cisco and Google to hold a Web seminar focused on how the use of new technologies like videoconferencing and “cloud” computing can reduce the nation’s carbon footprint. Daniel Kessler, a spokesman for Greenpeace, said it was necessary to “promote a counterweight to the fossil fuel industry.”
(...)
In part, said Robert Stone, a independent documentary filmmaker whose history of the American environmental movement is being broadcast on public television this week, the movement has been a victim of its own success in clearing up tangible problems with air and water. But that is just part of the problem, he noted.

“Every Earth Day is a reflection of where we are as a culture,” he said. “If it has become commoditized, about green consumerism instead of systemic change, then it is a reflection of our society.”

Co Wy na to?